From BK CEO&Founder Blog
One of the things I enjoy hearing is stories about little underdog companies defying the odds and making it big time. A story I read in TIME a few weeks ago hit me unusually hard. You see, in my years in Corporate America, I sold advertising. One of my clients was the first franchisee of Blockbuster Video in Arizona. I guess I've always been a fan of brand building and Blockbuster did a pretty amazing job defining home entertainment when it came to movies. Hollywood even listened to them when it came to the release dates of videos and DVDs.
Well, this article included a story about a little start-up company that had a business model that believed people would rather go online, pick a movie and wait a couple days for it to be delivered to their home. Kind of like Amazon.com meets home movie entertainment. The brains over at Blockbuster must not have been paying attention since they didn't respond to this NetFlix business model until it was too late!
Long story short, this former $3 billion, 25,500-employee juggernaut Entertainment Company is now bankrupt. Their stock was recently delisted and trading at just $.06 a share. In contrast, NetFlix is three times the size of Blockbuster at its peak and their stock is trading at $160 a share!
What still amazes me is when people look at the MLM business model and see some kind of a cheesy way of doing business. Like if products aren't available in a brick and mortar store, they're not real products. Well, with Vemma that couldn't be further from the truth. Our business model delivers ultra-premium products touting the kind of quality ingredients you can't find in stores (I've looked) and is one of the few true ways the average person can tap into a phenomenon like the home delivery model. Best of all, they only need a little money and lots of desire. When you study this business model and the way Vemma executes it, it's really the ideal business. Scalable, duplicable and highly profitable. Its something everyone needs to look at especially those people that still think like Blockbuster. Start thinking like NetFlix and watch the opportunities begin to unfold for you.
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